1. Why would Ferraro change the packaging of Tic Tac after making it such an icon? 2....

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1. Why would Ferraro change the packaging of Tic Tac after making it such an icon?

2. Profile the Tic Tac Chill consumer?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: May 25, 2018 03:23 AM

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1. Why would Ferraro change the packaging of Tic Tac after making it such an icon? 2....

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1 Over 20 years is a long time to maintain the same packaging even if it has become part and parcel ...View the full answer

Marketing

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