Can a companys reverse logistics system have a significant influence on how a consumer views the organization
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Can a company’s reverse logistics system have a significant influence on how a consumer views the organization and its brand? Are there specific types of products for which a company’s reverse logistics system could play a more important role in contributing to a customer’s view of the organization? For those companies what characteristics would you expect their reverse logistics systems to have in order to create high added value for a customer?
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Logistics is also a relevant consideration regarding product returns recy...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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