Question: Can a companys reverse logistics system have a significant influence on how a consumer views the organization and its brand? Are there specific types of

Can a company’s reverse logistics system have a significant influence on how a consumer views the organization and its brand? Are there specific types of products for which a company’s reverse logistics system could play a more important role in contributing to a customer’s view of the organization? For those companies what characteristics would you expect their reverse logistics systems to have in order to create high added value for a customer?

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