Form a team of three classmates to identify the different retail stores in your city where pet

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Form a team of three classmates to identify the different retail stores in your city where pet supplies are sold. Include non-store forms of retailing, such as catalogs, the Internet, or the local veterinarian. Team members should divide up and visit all the different retailing outlets for pet supplies. Prepare a report describing the differences in brands and products sold at each of the retailing formats and the differences in store characteristics and service levels. For example, which brands are sold via mass merchandisers, independent specialty stores, or other venue? Suggest why different products and brands are distributed through different types of stores.

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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