Go to Petco.com and read some of the customer reviews for various types of products. Do the

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Go to Petco.com and read some of the customer reviews for various types of products. Do the one- and two-paw ratings tend to outnumber those with four and five paws, or the other way around? Can you find a customer review that Petco could use to market a product in a company circular or e-mail ad?


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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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