Go to the Web sites of JCPenney, www.jcpenney.com , and Target, www.target.com . Compare the presentation of
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Go to the Web sites of JCPenney, www.jcpenney.com, and Target, www.target.com. Compare the presentation of women’s fashions at the Web sites. What are the major differences? Which site is more designer focused, and which is more brand focused? Which company’s approach do you think will appeal more to the “Holy Grail” target market of 25- to 35-year-old women.
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The presentation of womens styles after going through JCPenney and Target plainly demonstrates that ...View the full answer
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