How do marketers customize pricing with pricing segmentation, peak load pricing, and surge pricing? How can marketers

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How do marketers customize pricing with pricing segmentation, peak load pricing, and surge pricing? How can marketers price to meet the need of bottom of the pyramid consumers?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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