How would data be collected for each element, and how might management at JC Penney utilize that

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How would data be collected for each element, and how might management at JC Penney utilize that data to provide loyal customers with a very strong relationship with the firm?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 21, 2018 08:22 AM

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How would data be collected for each element, and how might management at JC Penney utilize that

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Share of customer In addition to its own purchase data for each customer JC Penny would need to surv...View the full answer

Marketing Real People, Real Choices

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