In this chapter, we talked about how airlines use yield management pricing to ensure that every seat

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In this chapter, we talked about how airlines use yield management pricing to ensure that every seat is filled on every flight, thus maximizing profits. Go to the websites of at least two different airlines. Check the prices of a flight for each airline approximately three weeks from “now.” Then check the prices for the same flights in less than a week, in two months, and in six months. Write a report on your findings and what they tell you about airline pricing.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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