Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their
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Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the consumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?
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Honest marketing researchers have decried the practice of sugging or selling under the guise o...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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