Some retailers have used decoy pricing to increase the number of sales of a higher priced alternative.

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Some retailers have used decoy pricing to increase the number of sales of a higher priced alternative. Describe decoy pricing. What are some products that would be good choices for decoy pricing? Is this practice ethical? Why or why not?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 26, 2018 09:04 AM

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Some retailers have used decoy pricing to increase the number of sales of a higher priced alternative.

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Decoy pricing is a strategy where a seller offers at least three similar products Two ...View the full answer

Marketing Real People, Real Choices

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