To bring cost-effective products to your door, retailers like Walmart use suppliers, some of which may contract
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To bring cost-effective products to your door, retailers like Walmart use suppliers, some of which may contract work out to other suppliers and so on. And while the initial suppliers that Walmart contracts with may be socially responsible, not all suppliers are. What should retailers do to protect themselves from working with unethical companies or selling products made by such companies? How far down the supply chain should retailers be responsible for the business practices of their vendors?
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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