What is a service? What are the important characteristics of services that make them different from goods?
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What is a service? What are the important characteristics of services that make them different from goods?
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Services are products that are intangible and that are excha...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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