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What is beacon marketing? What are digital wallets?

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What is beacon marketing? What are digital wallets?

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Beacon marketing is a retail marketing strategy in which beacon devices are plac…View the full answer


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Marketing Real People, Real Choices

Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Details
Chapter # 12
Section: Exercise Questions
Problem: 4
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Question Posted: August 25, 2018 08:31:00
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