What is data mining? For marketers, what are some of the most important applications?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 21, 2018 08:24 AM

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What is data mining? For marketers, what are some of the most important applications?

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Data mining is a process in which analysts sift through data often measured in tera...View the full answer

Marketing Real People, Real Choices

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