When firms implement a single sourcing policy in their buying, other possible suppliers do not have an

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When firms implement a single sourcing policy in their buying, other possible suppliers do not have an opportunity to compete for the business. Is this ethical? What are the advantages to the company? What are the disadvantages?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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