Your marketing research firm is planning to conduct surveys to gather information for a number of clients. Your boss has asked you and a few other new employees to do some preliminary work. She has asked each of you to choose three of the topics (from among those listed next) that will be included in the project and to prepare an analysis of the advantages and disadvantages of these communication methods of collecting data: mail questionnaires, telephone interviews, face-to-face interviews, and online questionnaires.

• The amount of sports nutrition drinks consumed in a city
• Why a local bank has been losing customers
• How heavily the company should invest in manufacturing and marketing home fax machines
• The amount of money being spent “over the state line” for lottery tickets
• What local doctors would like to see changed in the city’s hospitals
• Consumers’ attitudes toward several sports celebrities