Arrows up or down. In the application on consumer loans in South Africa, the loan uptake rate
Question:
Arrows up or down. In the application on consumer loans in South Africa, the loan uptake rate as the interest rate decreased and when the model on the offer was switched from a man to a woman.
Transcribed Image Text:
Application 4 PICTURE OF MAN VERSUS PICTURE OF WOMAN APPLYING THE CONCEPT #4: How does advertising affect consumer choices? A South African consumer lender decided to use a mass mailing of 53,000 loan offers to test the sensitivity of con- sumers to variations in interest rates and other features of loan offers. The interest rates in the offer letters ranged from 3.75% to 11.75% per month. As expected, the uptake rate (the number of consumers who accepted a particular loan offer) was higher for offer letters with low interest rates. The elasticity of the uptake rate with respect to the interest rate was -0.34: a 10% decrease in the interest rate (from, say, an interest rate of 7.0% to 6.3%) increased the uptake rate by 3.4%. More surprising was the finding that the uptake rate among men was much higher when the offer letter included a picture of a woman rather than a picture of a man. Replacing a male model with a female model was equivalent to cutting the interest rate by 25 percent, for example, from 7.0 percent to 5.25 percent. In contrast, the uptake rate for women consum- ers was unaffected by the gender of the model. Related to Exercises 4.4 and 4.5. SOURCE: Based on Marianne Bertrand, Dean Karlan, Sendhil Mullainathan, Eddar Shafir, and Jonathan Zinman, "What's Advertising Content Worth?: Evidence from a Consumer Credit Marketing Field Experiment," Quarterly Journal of Economics 125 (2010), pp. 263-306.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (2 reviews)
Based on the information provided in the description the loan uptake rate in the consumer loan appli...View the full answer
Answered By
Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
3.50+
1+ Reviews
10+ Question Solved
Related Book For
Microeconomics Principles Applications And Tools
ISBN: 9780134078878
9th Edition
Authors: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez
Question Posted:
Students also viewed these Business questions
-
Consider the numbers provided in Application 4 on South African consumer loans. Suppose a lender initially charges an interest rate of 10 percent and uses male models in its advertisements. The firm...
-
Subject : Strategic Management in a Global Environment Safaricom: Innovative Telecom Solutions to Empower Kenyans As the largest mobile provider in Kenya, Safaricom has touched the lives of Kenyans...
-
Propose a plan that could be enacted into law to improve the odds of the IRS auditing wealthy taxpayers and corporations
-
Let be an arbitrary operation in Problems 5259. Describe the operation for each problem. 503 = 2; 702= 5; 901 = 8; 8 0 2 = 6;
-
Identify three taxes commonly withheld by the employer from an employees gross pay.
-
In Exercises find an equation of the tangent line at each given point on the curve. x = 1 = 4, y = 2t, (0, 0), (-3,-1), (-3, 3)
-
In Example 6.3, what is the change in the cart's kinetic energy due to the shove (a) in the Earth reference frame, (b) in a reference frame moving in the same direction as the cart at \(0.60...
-
Artic Appliances uses the periodic inventory system. Details regarding the inventory of appliances January 1, 2012, purchases invoices during the year, and the inventory count at December 31, 2012,...
-
(a) A Ltd. has issued convertible bonds, which carries a coupon rate of 14%. Each bond is convertible into 20 equity shares of the company A Ltd. The prevailing interest rate for similar credit...
-
In the long-run equilibrium in a perfectly competitive market, price is equal to both ________ and ________.
-
To enter the motel market by opening a Motel 6, youll pay a one-time franchise fee of $ and then pay percent of your sales. Application 2 OPENING A MOTEL APPLYING THE CONCEPTS #2: Are...
-
Digital Music Revenues The total projected worldwide digital music revenues R, in millions of dollars, for the years 2005 through 2010 can be estimated by the function R(x) = 170.7x 2 + 1373x + 1080...
-
Why do healthcare leaders need to understand finances and learn to use financial tools?
-
In what instances could a business plan be used?
-
How does a business plan encourage disciplined strategic thinking?
-
How are strategic plans and business plans similar?
-
How are strategic plans and business plans different?
-
In setting up a restaurant business, you have a choice of operating as a corporation, partnership, or sole proprietorship. Which will you choose, and why?
-
Open Text Corporation provides a suite of business information software products. Exhibit 10-9 contains Note 10 from the companys 2013 annual report detailing long-term debt. Required: a. Open Text...
-
(Analysis of Lease vs. Purchase) Jose Rijo Inc. owns and operates a number of hardware stores in the New England region. Recently the company has decided to locate another store in a rapidly growing...
-
(Pension Funding) You have been hired as a benefit consultant by Maugarite Alomar, the owner of Attic Angels. She wants to establish a retirement plan for herself and her three employees. Maugarite...
-
(Pension Funding) James Qualls, newly appointed controller of KBS, is considering ways to reduce his companys expenditures on annual pension costs. One way to do this is to switch KBSs pension fund...
-
What role does empathetic communication play in fostering mutual understanding and collaborative problem-solving during contentious disputes involving deeply entrenched ideological positions?
-
Watercraft's predetermined overhead rate is 200% of direct labor. Information on the company's production activities during May follows. a. Purchased raw materials on credit, $200,000. b. Materials...
-
The market value balance sheet for Murray Manufacturing is shown here. The company has declared a 25 percent stock dividend. The stock goes ex dividend tomorrow (the chronology for a stock dividend...
Study smarter with the SolutionInn App