Consider the decision about how fast to sail an ocean cargo ship. As the ships speed increases,

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Consider the decision about how fast to sail an ocean cargo ship. As the ship’s speed increases, fuel consumption increases. For example, a 70,000-ton cargo ship burns 16.5 tons of fuel per!day at 11 knots, compared to 21.4 tons at 12 knots, 27.2 tons at 13 knots, and 33.9 tons at 14 knots. In other words, speed is costly. On the benefit side, an increase in speed means that the ship delivers more cargo per year. To decide the best speed, the ship operator must find the speed at which the marginal cost (the increase in fuel cost) equals the marginal benefit (the increase in revenue from delivered cargo). An increase in!the price of fuel increases the marginal cost of speed, causing the shipper to slow the ship.

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How do people think at the margin?

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Microeconomics Principles Applications And Tools

ISBN: 9780134078878

9th Edition

Authors: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez

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