How does Uniqlo’s marketing change the firm’s cost and revenue curves and its economic profit?

Does average total cost at the profit-maximizing output increase or decrease?

Uniqlo’s marketing seeks to associate the brand with sustainable quality for all activities and differentiate it from fast-fashion competitors. Uniqlo launched its first global marketing campaign last year costing $6.1 million. The firm’s fall collection is built around a series of technological improvements to enhance comfort and make cold weather enjoyable.