The article “Luck of the Draw: Creating Chinese Brand Names” (J. Advertising Res. 2008: 523–530) explores the use of “lucky” brand names in China, and whether that use varies by the uncertainty in a brand’s business environment (its market sector). In a sample of 654 brands from sectors with low uncertainty, 372 names were considered lucky; among 548 “high-uncertainty” brands, 343 had lucky names. (In Chinese culture, the number of strokes required to write a name determines its luck.) The authors of the article theorized that companies would use “lucky” brand names more often in high-uncertainty business environments. Test the authors’ hypothesis at the α = .05 significance level.