1 Develop a new service strategy for Smith and Jones. John Smith and David Jones are lawyers and first met when they had been employed in a large firm of solicitors in London. They both felt that London held few attractions for them and that they would prefer their own small country practice.

Six years ago they moved to offices just off the main street in a large market town in the west of England and set up in competition with four other firms of solicitors. It was a slow start but both partners were now very busy and had a secretarial staff of five.