2 In Fig. 8.5 an example operations strategy was developed for Southwest Airlines. This showed how certain factors could receive a particular emphasis depending upon the type of consumer or product. Analyse the change in emphasis necessary to customize an operations strategy for each of the NIA main customers:

■ Aviation operators;

■ Service operators (e.g. car hire firms, caterers, newsagents and other retail outlets);

■ Passengers (these can be subdivided into business and leisure).