SEVEN convenience store, which opened its first store in New Delhi’s Lajpat Nagar in 2005, presently operates 38 round-the-clock stores in India’s capital region. Assume that the chain is planning to open its new branch in the capital’s suburbs and has come up with three options that have been evaluated against the decision factors:

Location FACTORS WEIGHT A B C Market Size 30 8 6 5 Accessibility 30 6 5 6 Proximity to the current 24SEVEN’s distribution centres 25 5 6 4 Store expansion potential 15 5 6 9 Source: http://www.thehindu.com/news/cities/Delhi/twenty-four-seven-store-chainin-expansion-mode/article6327828.ece

a) Using the factor-rating method, what is the recommended site for 24SEVEN’s new store?

b) The store expansion potential is the least important factor.

At what level of importance (weight) for store expansion potential will the decision made in part

(a) of this question change?

DOWNTOWN SHOPPING MALL CORAL GABLES HOUSE Rent D C A Walk-in traffic B A D Distance from existing stores B A C Lop9