Consider two products, A and B, both of which have the same purchase probability. Product A has

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Consider two products, A and B, both of which have the same purchase probability. Product A has a population size of 1000 and a 50 percent awareness probability. Product B has a population size of 10,000 and a 5 percent awareness probability. Which product do you expect to sell more? 

a. Product A 

b. Product B 

c. They are expected to sell the same amount.

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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