La Villa is a ski resort in the Italian Alps. Many guests visit the town; however, most

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La Villa is a ski resort in the Italian Alps. Many guests visit the town; however, most of them come in the winter season because of the phenomenal skiing. A group of hotels has analyzed their demand for the last three years (see the table below): 

Year Quarter Demand 2012 1 22100 2 14900 3 13700 4 19000 2013 1 20100 17000 3 16500 4 18700 2014 1 23400 2 12100 13200 4 19700


Using a smoothing parameter of 0.25 and an initial forecast of 17,000, forecast demand for the first four quarters in 2015.

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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