The Net Road Trucking Company participates in a North American Internet transportation exchange where customers advertise their

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The Net Road Trucking Company participates in a North American Internet transportation exchange where customers advertise their shipments including load weight and volume, and trip origin and destination. Net Road then computes the cost and time of the trip and determines the bid it should make for the shipment to achieve a certain profit level. Twelve customers have posted shipments on the exchange and Net Road has three trucks available for shipments. Each truck has a load capacity of 80,000 lbs and 5,500 ft3and available driving time of 90 hours. The following table shows the load parameters (i.e., weight in lbs and volume in ft3) for each customer shipment and the profit Net Road would realize from each shipment.


Load (ft') Profit ($) Load (Ibs) Customer Time (Hours) 1 20000 44000 1600 51 2100 22 2 17000 39000 15000 3 24000 3200 45


Formulate and solve a linear programming model to determine which customer shipments Net Road should bid on to maximize profit.

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Operations Management Creating Value Along the Supply Chain

ISBN: 978-1118301173

1st Canadian Edition

Authors: Roberta S. Russell, Bernard W. Taylor, Ignacio Castillo, Navneet Vidyarthi

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