Varun Excelo, a fictional construction company in Chennai, India, is planning to construct a new beachfront resort along the eastern coast of India. The company has narrowed its choice to the following five locations: Mahabalipuram, Pondicherry, Bheemunipatnam, Covelong, and Puri. The critical location factors and their weights, and the score corresponding to each location for each factor, are given in the table below.

As the weights indicating the relative importance of each factor are not given, use your judgement to allocate weights to each factor and recommend to Varun Excelo the best location for the beach resort.

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Score (0 to100) Mahabalipuram Pondicherry Bheemunipatnam Factor Covelong Puri Site Cost Beach Quality 60 90 70 80 50 75 70 B0 70 90 75 90 80 60 70 Infrastructure Highway Praximity to Beach Shopping Malls and Restaurants 80 90 75 80 70 65 75 85 60 70