When Gary Erickson started out on one of his typical long-distance bike treks in 1990, he expected to have a great ride. What he didn't expect was to come home with the idea for a sports nutrition energy bar that became the genesis of Clif Bar & Company.

QUESTIONS
1. What type of supply chain does Clif Bar & Company have? Efficient, responsive, or a combination of both? How can you tell?
2. What business risks does Clif Bar & Company face with so many parts of its supply chain outsourced?
3. What issues or risks could Clif Bar & Company encounter if it chose to expand to international markets?