Which of the following best describes the layout changes being tested at the brand definingstore of JCPenney?
Which of the following best describes the layout changes being tested at the “brand defining”store of JCPenney?
a) They have used sophisticated software to design the layout of the test store.
b) The floor plan design uses multiple types of design along with the added feature of cross-merchandising.
c) They chose a store layout that arranges pathways, aisles and display fixtures to improve traffic flow.
d) They divided merchandise into lifestyle categories and added store experiences.
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