Why is demand planning so difficult for a company to perform? Use the example of a video

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Why is demand planning so difficult for a company to perform? Use the example of a video game developer. How would they use demand planning prior to the anticipated launch of a new product? How would their demand planning differ for the launch of an updated version of an existing product?

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Operations Management Managing Global Supply Chains

ISBN: 978-1506302935

1st edition

Authors: Ray R. Venkataraman, Jeffrey K. Pinto

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