You are planning to introduce a brand new refrigerator. You have also identified the following attributes that customers want in a new refrigerator: low price, low energy consumption, quiet operation, maintains food freshness, maintains temperature, dispenses purified water, storage flexibility, easy to clean, matches kitchen décor, and maximizes storage space. Your competition includes Maytag (manufactured by the Whirlpool Corporation, Benton Charter Township, MI), Whirlpool (manufactured by the Whirlpool Corporation), GE (manufactured by General Electric), and Frigidaire (Frigidaire Appliance Company, Charlotte, NC). Construct a house of quality matrix for the new refrigerator.