What motivates Wash burn's employees to produce high quality guitars? Do rock star endorsements of Wash burn

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  1. What motivates Wash burn's employees to produce high quality guitars?
  2. Do rock star endorsements of Wash burn guitars constitute a motivation factor or a hygiene factor, according to Herzberg's two-factor theory of motivation?
  3. Should managers at Washburn adopt Theory X assumptions or Theory Y assumptions when seeking new ways to motivate employees? Explain.
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