Assume you have $5,000 to invest and are trying to decide between two different companies. One company is a tobacco company that has increased sales, profits, and dividends over the last five years. The second company manufactures high-tech “green” products. The second company has only been in existence for three years and has seen a slow increase in sales and profits and pays no dividends. You like the second company because it is a “green” company that could help to sustain the planet, but you like the financials of the tobacco company. Which company would you choose?