Question: While your longer-term goal is to better understand your customer base by seeing how their attitudes correlate with purchasing activity, you realize that (at the

While your longer-term goal is to better understand your customer base by seeing how their attitudes correlate with purchasing activity, you realize that (at the moment) the information you would need to do this is not available. Thus your immediate task is to figure out how to survey customers in depth to gather this information. Which of the main activities of statistics is most directly involved in your immediate task? Please give its name and the reason for your choice.

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