A brewing company has $100,000 to spend on advertising in four markets. The sales revenue (in thousands

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A brewing company has $100,000 to spend on advertising in four markets. The sales revenue (in thousands of dollars) that can be created in each market by spending x_i thousand dollars in market i is given in the file P07_55.xlsx.

a. To maximize its sales revenue, how much money should the company spend in each market?

b. Use SolverTable to see how a change in the advertising budget affects the optimal sales revenue.

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Practical Management Science

ISBN: 978-1305250901

5th edition

Authors: Wayne L. Winston, Christian Albright

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Question Posted: Nov 09, 2018 06:52 AM

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A brewing company has $100,000 to spend on advertising in four markets. The sales revenue (in thousands

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Practical Management Science

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