Question: A software company is considering translating its program into French. Each unit of the program sells for $50 and incurs a variable cost of $10

A software company is considering translating its program into French. Each unit of the program sells for $50 and incurs a variable cost of $10 to produce. Currently, the size of the market for the product is 300,000 units per year, and the English version of the software has a 30% share of the market. The company estimates that the market size will grow by 10% a year for the next five years, and at 5% per year after that. It will cost the company $6 million to create a French version of the program. The translation will increase its market share to 40%. Given a 10-year planning horizon, for what discount rates is it profitable to create the French version of the software?

Step by Step Solution

3.37 Rating (163 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Model Software project Inputs Fixed cost of new version 6000000 Unit selling price 50 Unit variable ... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (3 attachments)

PDF file Icon

1497_60b741232f4a1_696379.pdf

180 KBs PDF File

Excel file Icon

1497_605b1197e9859_696379.xlsx

300 KBs Excel File

Word file Icon

1497_60b741232f4a1_696379.docx

120 KBs Word File

Students Have Also Explored These Related Practical Management Science Questions!