Question: A software company is considering translating its program into French. Each unit of the program sells for $50 and incurs a variable cost of $10
A software company is considering translating its program into French. Each unit of the program sells for $50 and incurs a variable cost of $10 to produce. Currently, the size of the market for the product is 300,000 units per year, and the English version of the software has a 30% share of the market. The company estimates that the market size will grow by 10% a year for the next five years, and at 5% per year after that. It will cost the company $6 million to create a French version of the program. The translation will increase its market share to 40%. Given a 10-year planning horizon, for what discount rates is it profitable to create the French version of the software?
Step by Step Solution
3.37 Rating (163 Votes )
There are 3 Steps involved in it
Model Software project Inputs Fixed cost of new version 6000000 Unit selling price 50 Unit variable ... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (3 attachments)
1497_60b741232f4a1_696379.pdf
180 KBs PDF File
1497_605b1197e9859_696379.xlsx
300 KBs Excel File
1497_60b741232f4a1_696379.docx
120 KBs Word File
