Question: In the dual-objective advertising model, we put a budget constraint on the total advertising cost and then maximized the total number of excess exposures. Do

In the dual-objective advertising model, we put a budget constraint on the total advertising cost and then maximized the total number of excess exposures. Do it the opposite way, reversing the roles of the two objectives. That is, model it so that you put a lower limit on the total number of excess exposures and minimize the total advertising cost. Then run a sensitivity analysis on this lower limit, and create a trade-off curve from the results of the sensitivity analysis.

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