Let Y t be the sales during month t (in thousands of dollars) for a photography studio,

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Let Yt be the sales during month t (in thousands of dollars) for a photography studio, and let Pt be the price charged for portraits during month t. The data are in the file P14_39.xlsx.

a. Use regression to fit the following model to these data: Yt = a + b1 Pt + b2Yt–1. This says that current sales are related to current price and sales in the previous month.

b. If the price of a portrait during month 21 is $30, what would you predict for sales in month 21?

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Practical Management Science

ISBN: 978-1305250901

5th edition

Authors: Wayne L. Winston, Christian Albright

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