Starting with the solution to the advertising selection problem in Example 7.6, suppose the company, for whatever

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Starting with the solution to the advertising selection problem in Example 7.6, suppose the company, for whatever reason, cannot place ads on “Sports Center.” Make the appropriate changes in the model and rerun Solver. Comment on the changes to the decision variable cells. Then comment on the change to the total cost. In particular, explain how the total cost can change so much in the direction it changes.

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Practical Management Science

ISBN: 978-1305250901

5th edition

Authors: Wayne L. Winston, Christian Albright

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