Questions 3-4 refer to the following passage. It can be inferred from the passage that the author
Question:
Questions 3-4 refer to the following passage.
It can be inferred from the passage that the author considers the Nielsen Company’s techniques
a. Intentionally biased
b. Dubious
c. Worthless
d. Unscrupulous
e. Overly boastful
Transcribed Image Text:
Television programming is big business, with sales of interstitial advertising reaching billions of dollars annually. Advertising rates are deter- Line mined by the viewership of the program in ques- (5) tion, which has traditionally been determined by ACNielsen, part of The Nielsen Company. Nielsen wields an immoderate amount of indus- try clout considering its questionable methods of statistics gathering. The Nielsen Company relies on selected households to catalog their television watching habits in "diaries." The ratings are then reported as a percentage that indicates the number of viewers watching a television program at a given (15) time. The company has come under criticism for choosing residences that underreport daytime and late-night television viewing and for over- representing minorities in sample populations. Critics also point to the nonviable practice of (20) measuring how many individuals are watching a given television set and of gauging how attentive the audience is to a program or its advertising. (10)
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (4 reviews)
B The author says the Nielsen Company has questionable ...View the full answer
Answered By
Asim farooq
I have done MS finance and expertise in the field of Accounting, finance, cost accounting, security analysis and portfolio management and management, MS office is at my fingertips, I want my client to take advantage of my practical knowledge. I have been mentoring my client on a freelancer website from last two years, Currently I am working in Telecom company as a financial analyst and before that working as an accountant with Pepsi for one year. I also join a nonprofit organization as a finance assistant to my job duties are making payment to client after tax calculation, I have started my professional career from teaching I was teaching to a master's level student for two years in the evening.
My Expert Service
Financial accounting, Financial management, Cost accounting, Human resource management, Business communication and report writing. Financial accounting : • Journal entries • Financial statements including balance sheet, Profit & Loss account, Cash flow statement • Adjustment entries • Ratio analysis • Accounting concepts • Single entry accounting • Double entry accounting • Bills of exchange • Bank reconciliation statements Cost accounting : • Budgeting • Job order costing • Process costing • Cost of goods sold Financial management : • Capital budgeting • Net Present Value (NPV) • Internal Rate of Return (IRR) • Payback period • Discounted cash flows • Financial analysis • Capital assets pricing model • Simple interest, Compound interest & annuities
4.40+
65+ Reviews
86+ Question Solved
Related Book For
1014 Practice Questions For The New GRE
ISBN: 9780375429682
2nd Edition
Authors: The Princeton Review
Question Posted:
Students also viewed these Business questions
-
Refer to Exercise 12.12. In the plot of the data, airport 20 had a much larger revenue than any of the other 21 airports. a. Replot the three scatterplots with the data from airport 20 deleted. Does...
-
The problems in this problem set refer to the following game matrices. In each case, Jack chooses left or right and Jill chooses up or down. The outcomes show how many buckets of water are rewarded....
-
Questions 7-8 refer to the following passage. Consider each of the choices separately and select all that apply. It can be inferred from the passage that the author would be most likely to agree with...
-
Analyze the case study, "Frank Smith Plumbing." Analyze the "Frank Smith Plumbing's Financial Statement" spreadsheet. Compare the cost of the truck to the cash flow records Compile your calculations...
-
A light truck is purchased on January 1 at a cost of $35,000. It is expected to serve for eight years and have a salvage value of $5,000. Calculate the depreciation expense for the first and third...
-
See Table E11-1 for data on the ratings of quarterbacks for the 2008 National Football League season (The Sports Network). It is suspected that the rating (y) is related to the average number of...
-
Briefly explain how the following programs would affect the elasticity of demand for labor in the steel industry: a. An increased tariff on steel imports. b. A law making it illegal to lay off...
-
Assume that you have selected a random sample of 15 checks from a population of 800 checks. The checks you have selected are the following numbers: 664, 789, 650, 136, 365, 538, 800, 657, 110, 136,...
-
1-2. Draw graphs of the following functions using transformations: 1. y = 2x-1 x-2' 2. y log2x+1|- 3.
-
Questions 3-6 refer to the following passage. The author refers to James Fenimore Cooper and Willa Cather in order to suggest a. That their works are examples of entertaining literature b. That their...
-
Questions 3-6 refer to the following passage. Select the sentence that shows the authors view of McMurtrys treatment of gender. The literature of the American West ranges from lowbrow entertainment...
-
When is it appropriate to hire a document expert? When is it not required?
-
Discuss why leaders should consider what members with different styles can gain from each other.
-
Eric is a resident individual taxpayer. He has a general small business pool with an opening balance of $35010. During the year, he purchased a computer system with an effective life of 6 years for...
-
Discuss how technology can be used in supply chain network design. Explain with at least one example.
-
Oliver Clone is a 23 year old man who is not married. Oliver has one nephew, Sammy Jones who he is very close to. Oliver had a good weekend in Vegas and won $300,000 at poker. Oliver deposits the...
-
How do concurrent data structures utilize synchronization techniques to ensure thread safety and efficiency?
-
Do business executives have a preference for an airline carrier? The responses from a random sample of 200 business executives were: Delta, 60; United, 50; and Southwest, 48; the remainder selected...
-
Horse serum containing specific antibody to snake venom has been a successful approach to treating snakebite in humans. How do you think this anti-venom could be generated? What are some advantages...
-
The isosceles triangle below has one angle measure as shown. What is the measure of each of the other angles? F. 30 G. 45 H. 50 J. 65 K. 130 50
-
In the figure shown below, AD = 16, ED = 11, and AE is congruent to CD. What is the length of AB? F. 5 G. 52 H. 6 J. 112 K. 25 A B E C D
-
2r/3 + 4s/5 is equivalent to: F. 2r + 4s/8 G. 2r + 4s/15 H. 2(r + 2s)/15 J. (10r + 12s)/15 K. 2(10r + 12s)/15
-
Legally Required Benefits.Legally required benefits may be a hindrance to companies in the short term because the offerings require substantial employee expenditures. What else could employers do...
-
If understanding the community demographics is an important part of understanding health care utilization, is it a health care system's responsibility to develop such a plan? What can a health system...
-
Discuss three performance management strategies you believe would be the most valuable in the performance management process. Analyze your recommended strategies and share why they would contribute...
Study smarter with the SolutionInn App