Consider the characteristics of three tools from the promotional mix and suggest how they could be used
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Consider the characteristics of three tools from the promotional mix and suggest how they could be used as part of an IMC campaign.
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The promotional mix is a set of different marketing activities to directly and indirectly communicate with the target customers The promotional mix in...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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