Imagine you are running the marketing research department of a large FMCG brand with declining market share.

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Imagine you are running the marketing research department of a large FMCG brand with declining market share. Explain how you would brief a marketing research agency to find out what is going wrong and whether the situation can be turned around.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Imagine you are running the marketing research department of a large FMCG brand with declining market share.

Question:

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In order to craft a comprehensive brief to a marketing research agency we need to first identify the objectives of the research the required informati...View the full answer

Principles And Practice Of Marketing

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