Review the impact, challenges and trends the forces of the marketing environment have on product portfolio management.
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Review the impact, challenges and trends the forces of the marketing environment have on product portfolio management.
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The forces of the marketing environment play critical roles in shaping the direction of product portfolio management These forces can be broadly categ...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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