You are the marketing manager of a range of premium-priced fragrance. A competitor has launched a cut-price
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You are the marketing manager of a range of premium-priced fragrance. A competitor has launched a cut-price alternative that possesses 90 per cent of the effectiveness of your product. If you do not react, you estimate you will lose 30 per cent of sales. What are your strategic pricing options? What would you do?
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As a marketing manager facing this situation you have several strategic pricing options 1 Maintain Current Pricing One option is to maintain your curr...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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