Match the following terms with the appropriate definition or example:

1 analytics mindset a Information that results from the examination of data to understand the past, answer the question “what happened?”

2 automation b The application of machines to automatically perform a task that was once performed by human beings 3 bot c The amount of data that is created and stored by an organization 4 dark data d A collection of structured, semi-structured, and unstructured data stored in a single location 5 data lake e An autonomous computer program designed to perform a specific task 6 data mart f Different forms data can take.

7 data storytelling g Computer software that can be programmed to automatically perform tasks across applications just as human workers do 8 data swamps h Information that results from analyses that focus on predicting the future, answer the question, “what might happen in the future?”

9 data variety i A character, or series of characters, that mark the end of one field and the beginning of the next field 10 data velocity j Data that describes other data 11 data veracity k The use of a graphical representation of data to convey meaning 12 data visualization l The quality or trustworthiness of data 13 data volume m Data repositories that are not accurately documented so that the stored data cannot be properly identified and analyzed 14 delimiter n A way of thinking that centers on the correct use of data and analysis for decision making.

15 descriptive analytics o The process of translating often complex data analyses into more easy to understand terms to enable better decision making 16 diagnostic analytics p Data that has no uniform structure 17 ETL process q Two characters that indicate the beginning and ending of a field and tell the program to ignore any delimiters contained between the characters 18 flat file r A set of procedures for blending data. The acronym stands for extract, transform, and load data.

19 metadata s Information that attempt to determine causal relationships, answer the question “why did this happen?”

20 predictive analytics t Information that results from analyses to provide a recommendation of what should happen, answer the question “what should be done?”

21 prescriptive analytics u A text file that contains data from multiple tables or sources and merges that data into a single row 22 robotic process automation (RPA)
v Data repositories that hold structured data for a subset of an organization 23 structured data w The pace at which data is created and stored 24 text qualifier x Data that is highly organized and fits into fixed fields 25 unstructured data y Storage of structured data from many different sources in an organization z Information the organization has collected and stored that would be useful for analysis but is not analyzed and is thus generally ignored