Assume that you are the owner of a small bicycle sales and repair shop serving hundreds of

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Assume that you are the owner of a small bicycle sales and repair shop serving hundreds of customers in your area. Identify the kinds of customer information you would like your firm's CRM system to capture. How might this information be used to provide better service or increase revenue? Identify where or how you might capture this data.

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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