Question: While doing your daily or weekly shopping ( everything from food to clothes), take note of any products that feature endorsers or spokespersons (in the

While doing your daily or weekly shopping (

everything from food to clothes), take note of any products that feature endorsers or spokespersons (in the form of celebrities, actual customers, etc.) on packaging or accompanying advertising material. What is the content of their message?

How credible are these statements for you as a consumer? Do they influence your choice in favor the product? Explain why.

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