Plaza Mayor, a historical landmark in the heart of Madrid, Spain, has several stores, cafs, and restaurants

Plaza Mayor, a historical landmark in the heart of Madrid, Spain, has several stores, cafés, and restaurants that attract tourists and locals. It is a place where different types of alliances and partnerships are formed, which can be viewed as a “market” where young people meet and get to know each other, sometimes forging long-lasting relationships.

Part of this market involves seeking out prospective alliances.

Using industry characteristics presented in this chapter, explain in which of the market organizations Plaza Mayor’s partnership market falls.