Compare and contrast the new direct marketing model with the traditional direct marketing model.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 28, 2022 01:13 AM

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Compare and contrast the new direct marketing model with the traditional direct marketing model.

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Early direct marketerscatalog companies direct mailers and telemarketersgathered customer names and ...View the full answer

Principles Of Marketing

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