Define personal selling and discuss its role in a companys promotion mix.

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Define personal selling and discuss its role in a company’s promotion mix.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 28, 2022 01:13 AM

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Define personal selling and discuss its role in a companys promotion mix.

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Personal selling is a personal presentation by the firms sales force for the purpos...View the full answer

Principles Of Marketing

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